A marketplace is an ecommerce platform where a diverse array of products or services is sold, purchased, and exchanged. A marketplace platform removes the gap between buyers and sellers. A marketplace can support different commerce models, including B2C (Business-to-Consumer), B2B (Business-to-Business), C2C (Consumer-to-Consumer), and P2P (Peer-to-Peer). In a B2C model, products are sold directly to end consumers, whereas a B2B model facilitates transactions between businesses, such as manufacturers, wholesalers, and retailers.