Category: Technology News

Product Images for Search Engines

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SEO for WordPress eBook

Optimizing Your Product Images for Search Engines

Product images can make or break your online shop’s success. You can have a great product, but when the images are good, sales will be right. Your product image is the first thing a customer will look for. These are the essential features of a product page when shopping online:

  • Quality of the product images
  • View products in all available colors
  • Alternate views of the selected item
  • Ability to zoom into the details of the product
  • Product guides

Choose the correct filename

Image SEO starts with the correct file name. Of course, this is the first location to use that keyword. Without looking at the image, you want Google or any other Search Engine to know what the image is about. It is simple: if your image is a sunrise over Paris with Notre Dame visible, the file name should not be DSC4536.jpg but rather notre-dame-paris-sunrise.jpg. The main keyword is Notre Dame, the photo’s subject.

Your product images play a significant role in conveying the meaning of your technology, vision, business, and hard work. Your product images should be at least 1024px in height or 1024px in width, up to 2048px by 2048px, or 4.2 megapixels. Higher-resolution photos will appear more polished and professional to customers. Use 1024px by 1024px as a guideline for square product images.

Quality of your product images

It seems so obvious to use high-quality images. Do not use a small, blurred, faded, or fuzzy image. People are visual beings, so they will judge your product based on its photo and content, regardless of how fantastic it is! The sale is only possible if the product image accurately reflects the product and its details.

A product image with a good size, high resolution, and a correct file name, e.g., notre-dame-paris-sunrise.jpg. Ranks better for the keyword it is optimized for.

A Good Meta Description for SEO and Social Media

Dropshipping Marketplace

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A dropshipping marketplace is a business model in which store owners allow vendors to sell products without holding any stock to ensure customers always receive the latest up-to-date products at a lower cost since there are no extra space rent expenses to stock, no additional staff to pay, no burden of logistics to cover, because all those expanses ads on top of the retail pricing for products sold. Given all that, a dropshipping marketplace built to benefit customers and sellers at the highest level possible.

 

How the World Buys Online

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PayPal’s survey examined the online and cross-border shopping habits of over 23,200 consumers in 29 countries to uncover opportunities and best practices for merchants who want to grow their international business.

Insights about international buyers

PayPal and Ipsos research provides insight into where consumers are buying from, what’s important to them and how they pay for goods and services.*

Bought in the USA: #1

The US is still the #1 destination for all cross-border shoppers (25% purchased from US-based websites in the past 12 months).

China On the Rise

32% of Chinese respondents shopped cross-border in 2015, vs. 26% in 2014 and this has increased in 2017.

The Top Drivers and Barriers

1. Mobile Matters More than Ever.

Mobile commerce is a key driver of global online shopping: 47% of online shoppers made a purchase via smartphone in the last year …and still growing: Mobile commerce accounted for a reported 16% of consumer online spend in the last 12 months; estimated to grow to 19.4% in the next 12 months.

2. Invest in SEO

SEO has a big influence on online cross-border shoppers. Top methods cited for finding international websites: “I go directly to websites I have used in the past” (58%) “I go directly to websites I know the web address for” (40%) “When I search for particular brands or products on a search engine, sometimes this leads me to foreign sites” (38%).

3. Keep Shipping Top of Mind

Shipping cost is the top reason for cart abandonment among cross-border shoppers: 43% of those who abandon a purchase cite “shipping/postage charges were too high” Almost half of shoppers (47%) say delivery costs deter them from making international purchases more often 50% of shoppers say free shipping would make them more likely to buy cross-border; 38% cite free return shipping as a potential driver.

Whether you’re new to selling internationally or a pro, it pays to have a plan in place. We’ve outlined easy ways to consider when planning for international growth. More here.

The top reasons that consumers are buying cross-border online:

Better prices (76%)

Access to items not available in my country (65%)

I can discover new and interesting products (59%)

Websites in this country have more variety/availability of different products and styles (52%)

Shipping is more affordable (50%)

The most popular destinations for cross-border shoppers to buy from online:

China (21%)

USA (17%)

UK (13%)

Germany (7%)

Japan (4%)

The top barriers to cross-border shopping among those consumers who shop cross-border include:

Delivery shipping costs (43%)

Concern that they may not receive the item (35%)

Return shipping costs (34%)

Having to pay customs duties/fees and/or taxes (33%)

Too much to handle!

Expand your international sales with the help of Oz Robotics

Don’t have Oz Robotics account? Sign up here – FREE!

* Starting from January 1st 2018, there will be a monthly subscription fee for new suppliers/vendors partners and resellers.

The global sales opportunity with Oz Robotics

Globalization and internet adoption are creating opportunities for small businesses to reach new customers abroad, but studies shows that individual website owners going through hard times to maintain their sites with fast changing technology, online security breaches with fraudulent purchases and overall marketing.

A Good Meta Description for SEO and Social Media

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A 160 character snippet that summarizes a product’s content; that’s what we call a Meta Description. Search engines like google show the meta description in search results mostly when people search for the phrase is contained in the description. The purpose of a meta description is to get the visitor from search engines to click your product link.

Do not use auto-generating meta descriptions which is a bad idea in our view. Search Engine Optimization is not something you can do on autopilot. Instead type in manually about the product that you are listing on Oz Robotics. If you need help simply contact us with your meta description for us to review it.

Make Your Product Images SEO Friendly

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Product images are very important for your store’s products. They make your product more vivid and can provide great visibility into Organic Search Engine Optimization on your product page across all PAID Search Engines. Before you upload your product images, you can start optimizing them by resizing them correctly, using English names and titles, and adding Alt Text for each. This will definitely improve your product rankings across all search engines. Nevertheless, it will improve accessibility and UX in your products, thereby enhancing customer satisfaction.

Use the right images for the best internet experience

When you optimize a product image, keep it no wider than 640 pixels to improve download speed across all devices and internet connections, regardless of connection speed. A well-optimized product image also includes the right name and alt text, which will improve your product’s search engine experience.

More Visibility on Social Media

Well-optimized right images, when used with certain considerations, can help potential buyers better understand your product. “A picture is worth a thousand words”. Good-quality images, 640 pixels wide, make your products on social media posts more enticing, for sure.

A very simple recommendation: Add images to every product you list online. They’ll make it more appealing.

Finding the right image

Please add your own product image. Your products need pictures of your work. Your products need image titles and be saved with the same subject as your product. If you use an image and expect a green result, you are doing it all wrong. The product image should accurately reflect the product. If this product is called “Smart Watch for Kids,” the images for this product should be saved as “Smart Watch for Kids.”

There is a simple reason for that: A product image that is titled by related text ranks better for the keyword it is optimized for.