An SEO Guide for Start-Ups
SEO is essential for every business, no matter its industry or competition. Optimizing a website will enable web developers to create content that aligns with the audience’s needs. While building a brand, many factors can’t be controlled, but you can improve a few by using SEO. By simply optimizing the website, we can make it visible to the target audience without paying anything, unlike the ad campaigns.
Table of Contents
Preface
Acknowledgments
Chapter 1. Understanding the Origin and Relevance of SEO in the Current Business Landscape
Atipriya Dev Sinha, Shruti Ohri and Vasundhara Awasthi
Department of Mathematics, Jesus and Mary College, University of Delhi, Chanakyapuri, New Delhi, India
Chapter 2. On-Page SEO
Anisha Gadkari¹ and Jenifer Stanley²
¹Associate Recruiter, Artech, New Delhi, India
²Brand Ambassador, Estee Lauder, Delhi Duty-Free Services, New Delhi, India
Chapter 3. Off-Page SEO
Arokia Ramya Terrance
Assistant Professor, Department of Computer Science, Kalindi College, University of Delhi, New Delhi, India
Chapter 4. Desktop and Mobile SEO
Jyotika Kalra¹ and Vidhi Kumar²
¹Sr. Executive- Talent Acquisition, Global Institute for Staffing and Training, New Delhi, India
²Business Analyst, Groupsoft US Inc, New Delhi, India
Chapter 5. Technical SEO
Arokia Ramya Terrance
Department of Computer Science, Kalindi College, University of Delhi, New Delhi, India
Chapter 6. Search Engine Marketing
Khushi Jain
Department of B.A (Prog) Jesus and Mary College, University of Delhi, New Delhi, India
Chapter 7. Recommendation to Start-Ups
Ramneek Singh Bhatia
Director, SEO Scientist, New Delhi, India
Chapter 8. Maintaining SEO
Ramneek Singh Bhatia
Director, SEO Scientist, New Delhi, India
Index
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