Optimizing Your Product Images for Search Engines
Product images can make or break your online shop’s success. You can have a great product, but when the images are good, sales will be right. Your product image is the first thing a customer will look for. These are the essential features of a product page when shopping online:
- Quality of the product images
- View products in all available colors
- Alternate views of the selected item
- Ability to zoom into the details of the product
- Product guides
Choose the correct filename
Image SEO starts with the correct file name. Of course, this is the first location to use that keyword. Without looking at the image, you want Google or any other Search Engine to know what the image is about. It is simple: if your image is a sunrise over Paris with Notre Dame visible, the file name should not be DSC4536.jpg but rather notre-dame-paris-sunrise.jpg. The main keyword is Notre Dame, the photo’s subject.
Your product images play a significant role in conveying the meaning of your technology, vision, business, and hard work. Your product images should be at least 1024px in height or 1024px in width, up to 2048px by 2048px, or 4.2 megapixels. Higher-resolution photos will appear more polished and professional to customers. Use 1024px by 1024px as a guideline for square product images.
Quality of your product images
It seems so obvious to use high-quality images. Do not use a small, blurred, faded, or fuzzy image. People are visual beings, so they will judge your product based on its photo and content, regardless of how fantastic it is! The sale is only possible if the product image accurately reflects the product and its details.
A product image with a good size, high resolution, and a correct file name, e.g., notre-dame-paris-sunrise.jpg. Ranks better for the keyword it is optimized for.
