Optimizing Your Product Images for Search Engines

Product images can make or break your online shop’s success. You can have the best products in the world, but when images are bad, sales will be bad. Your product image is the first thing a customer will look at. These are the most important features of a product page when shopping online are:

  • Quality of the product images
  • View products in all available colors
  • Alternate views of the selected item
  • Ability to zoom into the details of the product
  • Product guides

Choose the right file name

Image SEO starts with the right file name. Of course, this is the first location to use that keyword. Without even looking at the actual image, you want Google or any other Search Engine to know what the image is about. It’s simple: if your image is a sunrise in Paris showing the Notre Dame, then the file name should not be DSC4536.jpg, but notre-dame-paris-sunrise.jpg. The main keyword would be Notre Dame, as that is the main subject of the photo.

Your product images plays a big role; therefore it reflect the meaning of your technology, vision, business and hard work. Your product images should be minimum 1024px height, or 1024px wide up to 2048px by 2048px, or 4.2 megapixels. Higher resolution photos will look more polished and professional to customers, or  1024px by 1024px as a guideline for square product images.

Quality of your product images

It seems so obvious to use high quality images. Do not use a small, blurred, faded or fuzzy image. People are visual beings and so they will judge your product based on its photo and the its content regardless how fantastic your product is! If the product image is not reflecting your product, and its details well enough then the sale is lost.

A product image with good size, high resolution, and correct file name e.g. notre-dame-paris-sunrise.jpg. ranks better for the keyword it is optimized for.

Make Your Product Images SEO Friendly

Photos and product images are very important for your products in your store. They make your product more vivid and can contribute great visibility into the Organic Search Engine Optimization on your product page for all Search Engines. Before you upload your product images, you can start optimizing them by resizing them correctly with English Names, Titles and use an Alt Text for each. This will definitely make your images contribute to your product rankings on all search engines. Nevertheless, it will improve the accessibility and UX in your products for customer satisfaction.

Use right images for the best internet experience

When you optimize a product image, make it maximum 640 pixel wide, this will help download speed on all devices and internet connections regardless of their speeds. A well-optimized product image also has the right name and alt text, will optimized your product for the best search engines experience.

More Visibility on Social Media

Well optimized right images, when added with a certain consideration, will help potential buyers understand your product much better. “A picture is worth a thousand words”. Good quality images with 640 pixel wide simply make your products on social media posts more enticing for sure.

A very simple recommendation: Add images to every product you list online. They’ll make it more appealing.

Finding the right image

Add your own product image, please do so. Your products needs pictures of your work. Your products needs an image titles and saved with the same subject as your product. If you would use an image just to use an image and expect a green result, you are doing it all wrong. The product image should be the reflection of the product. If this product called “Smart Watch for Kids” the images for this product should be saved as: Smart Watch for Kids.

There is a simple reason for that: A product image that is titled by related text, ranks better for the keyword it is optimized for.