Optimizing Your Product Images for Search Engines
Product images can make or break your online shop’s success. You can have a great product, but when images are bad, sales will be wrong. Your product image is the first thing a customer will look for. These are the essential features of a product page when shopping online is:
- Quality of the product images
- View products in all available colors
- Alternate views of the selected item
- Ability to zoom into the details of the product
- Product guides
Choose the right filename
Image SEO starts with the correct file name. Of course, this is the first location to use that keyword. Without even looking at the actual image, you want Google or any other Search Engine to know what the image is about. It is simple: if your image is a sunrise in Paris showing the Notre Dame, then the file name should not be
DSC4536.jpg, but notre-dame-paris-sunrise.jpg. The main keyword would be Notre Dame, which is the photo’s main subject.
Your product images plays a big role; therefore it reflect the meaning of your technology, vision, business and hard work. Your product images should be minimum 1024px height, or 1024px wide up to 2048px by 2048px, or 4.2 megapixels. Higher resolution photos will look more polished and professional to customers, or 1024px by 1024px as a guideline for square product images.
Quality of your product images
It seems so obvious to use high-quality images. Do not use a small, blurred, faded, or fuzzy image. People are visual beings, so they will judge your product based on its photo and content regardless of how fantastic it is! The sale is lost if the product image does not reflect your product and its details well enough.
A product image with good size, high resolution, and correct file name e.g. notre-dame-paris-sunrise.jpg. ranks better for the keyword it is optimized for.