Ajax Search Plugin for WooCommerce
The search bar is the most common and essential tool for any website, but it’s often not performing well; it only shows a limited number of products and is slow and hard to use.
Given that’s the landmark for all of the customers that are going to find themselves navigating through your website, you have to make sure you are offering a professional tool that helps the navigation to lead your customers towards the product quickly afterward (research says users spend an average of 15 seconds on any website, so hurry up!).
MAKE SURE THAT THEY FIND WHAT THEY ARE LOOKING FOR. AND EVEN MORE.
Those who work designing websites know it well: the essential studies in usability can teach many things about the effectiveness of a search form. In this case, “effectiveness” means turning a visitor — even a casual one — into a buyer, generating a purchase.
Let’s make an example: today, five users will visit your site. Three of them will use the page search form to look for a product. You only have seven seconds to give these users what they want before they leave your site and search elsewhere.
The features of an excellent search form make all the catalog products easy and quick to find, thanks to an immediate search that allows using tags, categories, and product codes to look for a product. Plus, great features also transform the search into a marketing tool, showing you a product preview that perfectly suits users’ needs or highlighting particular discounts and promotions in the search.
Research on customers of online stores shows that one of the main reasons customers abandon their cart before completing the purchase is the difficulty of navigating through a website.
We are so used to search bars that we require them to be immediate and promptly provide us with what we are after. Consider Google and Facebook: we use their search bars every day and take them for granted, but what if they suddenly stopped working and showed no results? Or maybe they would display unrelated results; wouldn’t we be disappointed?
The same happens in your store if you don’t have an optimized search bar, and disappointing our customers is never a good idea.
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