What’s the problem with a product name over 70 characters? – Search Engines such as Google, Bing, Yahoo and others. We know that some of your items have long titles. You can submit titles with up to 150 characters, but because Search Engines like Google, Bing, Yahoo and many others; they all can only display up to 70 characters on shopping ads, this is why we strongly encourage you to submit titles with 70 or less characters whenever possible.
Why should you fix this? – Major Search Engines like Google need to shorten product titles when there is limited space, such as on mobile devices. It is important to use short titles that contain relevant product information so that a user can get an idea of what the advertised product is about and what differentiates it from other products.
How can you fix this? – For all those reasons above we recommend putting distinctive product attributes at the beginning of the title. For example, ‘Nexus 7 tablet in black with 32GB of storage’ becomes ‘Nexus 7 tablet, 32GB, black’. Technical specifications are important for electronics whereas brand, color, and fabric are more important for apparel items. This helps the user to understand what this product is even if the title is truncated.
How can I find how many characters are in the product title? – Copy and paste the product title into a Microsoft Word document. From the top menu click on the REVIEW tab, then highlight the title entirely, and click on ABC123 Word Count icon on the top left.