product images – Oz Robotics

Optimizing Your Product Images for Search Engines

Product images can make or break your online shop’s success. You can have a great product, but when the images are good, sales will be right. Your product image is the first thing a customer will look for. These are the essential features of a product page when shopping online:

Quality of the product images
View products in all available colors
Alternate views of the selected item
Ability to zoom into the details of the product
Product guides

Choose the correct filename

Image SEO starts with the correct file name. Of course, this is the first location to use that keyword. Without looking at the image, you want Google or any other Search Engine to know what the image is about. It is simple: if your image is a sunrise over Paris with Notre Dame visible, the file name should not be DSC4536.jpg but rather notre-dame-paris-sunrise.jpg. The main keyword is Notre Dame, the photo’s subject.

Your product images play a significant role in conveying the meaning of your technology, vision, business, and hard work. Your product images should be at least 1024px in height or 1024px in width, up to 2048px by 2048px, or 4.2 megapixels. Higher-resolution photos will appear more polished and professional to customers. Use 1024px by 1024px as a guideline for square product images.

Quality of your product images

It seems so obvious to use high-quality images. Do not use a small, blurred, faded, or fuzzy image. People are visual beings, so they will judge your product based on its photo and content, regardless of how fantastic it is! The sale is only possible if the product image accurately reflects the product and its details.

A product image with a good size, high resolution, and a correct file name, e.g., notre-dame-paris-sunrise.jpg. Ranks better for the keyword it is optimized for.

Product images are very important for your store’s products. They make your product more vivid and can provide great visibility into Organic Search Engine Optimization on your product page across all PAID Search Engines. Before you upload your product images, you can start optimizing them by resizing them correctly, using English names and titles, and adding Alt Text for each. This will definitely improve your product rankings across all search engines. Nevertheless, it will improve accessibility and UX in your products, thereby enhancing customer satisfaction.

Use the right images for the best internet experience

When you optimize a product image, keep it no wider than 640 pixels to improve download speed across all devices and internet connections, regardless of connection speed. A well-optimized product image also includes the right name and alt text, which will improve your product’s search engine experience.

More Visibility on Social Media

Well-optimized right images, when used with certain considerations, can help potential buyers better understand your product. “A picture is worth a thousand words”. Good-quality images, 640 pixels wide, make your products on social media posts more enticing, for sure.

A very simple recommendation: Add images to every product you list online. They’ll make it more appealing.

Finding the right image

Please add your own product image. Your products need pictures of your work. Your products need image titles and be saved with the same subject as your product. If you use an image and expect a green result, you are doing it all wrong. The product image should accurately reflect the product. If this product is called “Smart Watch for Kids,” the images for this product should be saved as “Smart Watch for Kids.”

There is a simple reason for that: A product image that is titled by related text ranks better for the keyword it is optimized for.